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Search Engine optimization

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  3. Services
  5. Search Engine Optimization

STEP

1

Unlocking Your Online Potential

People now turn to the internet for many of their needs, from shopping to socializing. With the online realm constantly expanding, standing out in such a highly competitive environment is more challenging than ever.

STEP

2

Unleash the Power of Search: SEO Strategies That Deliver

Fortunately, there's a secret weapon you can use to give your business an edge in the online arena. That weapon is called search engine optimization.

STEP

3

Get Found. Get Clicked. Get Results.

Search engine optimization, or SEO for short, can help you create a robust online presence that will attract your target audience and customers in no time.

Keyword Research
Content Optimization
Mobile Optimization
Analytics Tracking
Keyword Research
Content Optimization
Mobile Optimization
Analytics Tracking
Keyword Research

Unlock Your Business's Full Potential With Expert Search Engine Optimization

Let’s explore how embracing SEO can help you conquer the digital world and why investing in professional SEO services is the best way to go about it.

Key feature of digital marketing

Before diving into the ins and outs of search engine optimization, let’s go back to the basics.

What exactly is search engine optimization?

Search engine optimization is a set of practices for optimizing websites and other online channels to allow them to rank higher in search engine results pages (SERPs).

Call it art or call it science; it doesn’t matter. What matters is the end goal – making your online channels easily found, understood, and embraced by search engines.

While the definition might be simple, the execution is far from it.

What Does

Our SEO Process Include?
Kraken Media  is a full-service digital agency with highly skillful SEO specialists. At Kraken Media, we work closely with our clients to understand their needs and business goals so that we can help them achieve higher rankings and more revenue from organic search traffic. Once we’re on the same page, we can start implementing our SEO services.

  • Content Marketing That Tells Your Brand's Story
  • Personalized Email Marketing To Nurture Leads
  • Social Media Marketing That Engages And Converts
  • Comprehensive SEO Services For Visibility
  • Performance Analytics & Reporting
  • Performance Analytics & Reporting

Our process of digital marketing

Our digital marketing process begins with discovery and research to understand your goals. We then develop a tailored strategy and implement campaigns across various channels. Continuous monitoring and optimization ensure effectiveness, followed by regular reporting to track performance. Finally, we refine and scale efforts for sustained growth and success.

STEP

1

Running SEO Audits

An SEO audit lets us take an in-depth look at your website, its content, and your current SEO strategy. An SEO audit consists of different website “health checks|” that will help us examine your digital presence closely and point to any issues affecting your website’s organic search performance.

During a complete SEO audit we will perform the following:

  • On-page audit. During the on-page audit we check your website’s design and usability. We also check for any indexing issues, page speed, canonicalization, mobile-friendliness, URL structure, and much more.
  • Content audit. During the content audit we inspect your published content across all digital channels. We check its originality, accuracy, relevancy, and overall quality. We aim to identify what type of content works best for you, areas of improvement and what to avoid.
  • Off-page audit. When doing an off-page SEO audit we determine how well your web pages are received by other high-authority websites. Here we check the quality and relevancy of your backlinks. We also look into how many backlinks you have and how well they’re distributed. Here we don’t examine your content but everything beyond it that may have influence on your rankings.
  • Technical audit. Technical audit involves scanning all your web pages to identify issues that prevent them from ranking better. We use professional SEO tools that help us identify any crawl errors, indexing issues, and other warnings, and give us a detailed report with your overall site health, as seen below.

STEP

2

Undertaking Extensive Research

Now that our SEO company knows where your website currently stands and where you want it to be, it’s time to do extensive research to figure out how to get you there.

Our SEO services include all types of research, including market, competition, audience, and keyword research.

Keyword research is arguably the most critical step during the research phase. For one, keyword rankings are often used to determine the success of an SEO campaign. In addition, keyword research informs all the other types of SEO research we conduct.

That’s why our SEO agency settles for nothing less than extensive keyword research.

During this research we discover terms your target audience is likely to type into the Google search when looking for products or services you are offering. After identifying highly relevant keywords related to your business, we do the following:

  1. Categorize them based on relevance, search volume, competition, and difficulty.
  2. Prioritize keywords with the highest potential to rank
  3. Incorporate these keywords in your website content

STEP

3

Devising an SEO Strategy

With all the necessary information we gathered during the website audit and keyword research, we start devising an SEO strategy. The first step is establishing SMART goals

In the beginning, our SEO strategy prioritizes the most pressing SEO issues. This way, we make sure our SEO efforts produce precise and prompt outcomes. As time goes by and we better understand the impact of our search engine optimization, we adjust our SEO tactics accordingly.

STEP

4

Investing in Content Creation

A well-rounded content marketing strategy is a key part of our SEO services.

Based on findings from steps 1 and 2 and goals set in step 3, our SEO agency focuses on creating highly optimized content for your website and beyond. The content we create boasts the following characteristics:

  • It provides information your target audience is looking for in search results.
  • It’s user-friendly and contains no distracting elements.
  • While optimized for search engines, it reads naturally.
  • It provides highly valuable and relevant information that goes in-depth.
  • It is hierarchically organized.
  • It includes evergreen content that delivers sustainable growth.

STEP

5

Moving on to Content Promotion

No matter how thought-out a digital marketing strategy is, it still requires a great deal of promotion to succeed. Once everything’s in place, our SEO agency promotes your content to ensure it outranks the competitors and attracts organic search.

Since backlinks can make or break your website’s ranking, we primarily focus on our link-building strategies. These include:

  • Guest posting on relevant niche websites
  • Social media promotion
  • Influencer marketing
  • Content repurposing
  • Content syndication

Of course, we have these link-building strategies in mind even when creating content. This way, we ensure the content we create is shareable and easy to promote. For instance, long-form content generates more high-quality backlinks, as shown below. So, with our SEO agency, there’s no room for short, throwaway content.

STEP

6

Performing Detailed Analysis

Although we’re only now mentioning analysis, this step begins much earlier. In fact, our SEO agency sets up a complex tracking system from the moment you start using our SEO services. This way, you can fully understand the impact of each SEO campaign.

Our tracking system primarily focuses on keyword rankings, analytics, and key performance indicators (KPIs). This allows us to gain valuable insight, which we use to optimize our SEO services further.

Like researching and auditing, this step also requires using SEO tools. Sure, you can use free tools like Google Analytics and Google Search Console and get some valuable insights. However, in-depth analysis can only be achieved by employing advanced SEO software.

STEP

7

Turning In Extensive Reports

At KakenMedia , we’re all about transparency.

That’s why we compile extensive reports that allow you to understand the impact of our SEO services.

Since you’ll be assigned a dedicated project manager, you can review these reports one-on-one and ask any questions you might have.

This approach ensures we’re all on the same page at all times.

STEP

8

Adjusting Ongoing SEO Strategies

Other SEO companies might stick to a rigid SEO process, but not Krakenmedia.

At NEWMEDIA, we firmly believe that an SEO agency must be flexible and adaptable. That’s why we use our findings, the latest trends, and algorithm updates to optimize your SEO strategy continuously. This is the only way to ensure it continues delivering optimal results.

Of course, we’ll keep you informed of all the necessary changes and report on their success.

Lets address your questions today!

Now that you understand the basics of SEO, you might want to give it a shot on your own. And you absolutely can! There are plenty of resources online with appealing SEO tactics you can try out. With some time and effort, you can implement a simple SEO strategy for your online channels.

However, anything beyond that calls for extensive knowledge, advanced tools, and a lot of time. Truthfully, SEO can become a full-time job for people who lack experience in the field.

To make matters worse, DIY search engine marketing can often do more harm than good. In the worst-case scenario, your website can get blacklisted by search engines.

 
 

If you want a successful and safe SEO strategy, but lack the time, skills, and know-how to devise it, SEO agencies are the way to go.

When working with SEO specialists, you’ll stop wasting valuable time and resources. Instead, you’ll be able to focus on running your business while these professionals take care of the SEO efforts.

Of course, this doesn’t mean you’ll see results overnight. Successfully implementing an SEO plan takes time, so be patient. We promise that the results will make your patience well worth it.

At our search optimization company, the traditional SEO packages provide everything you need to succeed in the world of search marketing. They contain all types of SEO and follow a detailed process laid out above.

However, some companies don’t want such extensive SEO strategies. Instead, they only want to focus on a specific area of SEO that will maximize their success.

If your business falls under this category, we’ve got you covered.

Here’s a taste of what our company offers, so you can choose the right SEO services for your business.

Local SEO
Ecommerce SEO
Franchise SEO
Content Marketing
Social Media Marketing

 

On-page SEO

On-page optimization has a pretty descriptive name. It tackles everything you can see on a web page, focusing on its structure and quality.

Key players for on-page SEO include:

  • Body content
  • Keywords
  • Title tags
  • Internal links
  • Meta descriptions
  • Alt attributes
  • URL structure

Off-Page SEO

Off-page SEO refers to the actions taken outside your website to improve its standing in “search engine land.”

Off-page SEO

must-haves include:

  • Link building strategies
  • Social media marketing
  • Guest posting
  • Influencer outreach
  • Online reputation management

Technical SEO

Continuing the theme of self-explanatory names, technical SEO focuses on the technical aspects of your website. These optimizations tackle the backend of your site, ensuring it meets all the security and user experience requirements.

Technical SEO keeps the following aspects in check:

  • Page speed
  • Site architecture and structure
  • Crawlability
  • Indexability
  • Responsive web design
  • Schema markup

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